//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~subject:"Multinationales Unternehmen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Multinationales Unternehmen
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
65
Markenimage
65
Brand management
61
Markenführung
61
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
31
Internationales Marketing
31
Brand
25
Markenartikel
24
Country of origin
11
Marketing management
11
Marketingmanagement
11
Emerging economies
9
Rules of origin
9
Schwellenländer
9
Ursprungsregeln
9
Luxury goods
8
Luxusgüter
8
China
7
Brand equity
6
Country-of-origin
6
Beziehungsmarketing
5
Comparison
5
Cultural identity
5
Einzelhandel
5
Global brands
5
Globalisierung
5
Globalization
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Transnational corporation
5
Vergleich
5
Brands
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Battisti, Enrico
1
Butt, Muhammad Mohsin
1
Gao, Ying
1
Haq, Junaid Ul
1
Khan, Zaheer
1
Li, Jinping
1
Magnusson, Peter
1
Rao-Nicholson, Rekha
1
Rehman, Ramiz Ur
1
Rose, Susan
1
Westjohn, Stanford A.
1
Wilkins, Stephen
1
Yuan, Shaofeng
1
Zdravkovic, Srdan
1
more ...
less ...
Published in...
All
International marketing review
Journal of international marketing
6
Journal of business research : JBR
5
SpringerLink / Bücher
5
International business review : the official journal of the European International Business Academy
4
Journal of global marketing
4
The journal of brand management : an international journal
4
Europäische Hochschulschriften / 5
3
International journal of business and emerging markets : IJBEM
3
Proceedings of the International Conference on Chinese Enterprise Research 2007
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Case studies on MNCs in India
2
Corporate brand and corporate reputation
2
Cross-cultural and critical perspectives on brands
2
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
2
Harvard business review : HBR
2
Journal of business ethics : JOBE
2
Journal of business strategy
2
Journal of euromarketing
2
Journal of international consumer marketing
2
Multinational business review
2
Vision : the journal of business perspective
2
Administrative Sciences : open access journal
1
Asian business & management
1
Atlantic economic journal : AEJ
1
BJIR : an international journal of employment relations
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brand management in emerging markets : theories and practice
1
Branded lives : the production and consumption of meaning at work
1
Brands : interdisciplinary perspectives
1
Brands in the boardroom : key branding issues for senior executives
1
Business history
1
Business history review
1
CEMFI working paper
1
China and Latin America : paths to overcoming the middle-income trap
1
Contemporary case studies on fashion production, marketing and operations
1
Contemporary research in e-branding
1
Corporate communications : an international journal
1
Critical perspectives on international business
1
DUV / Wirtschaftswissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
5
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->