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Consumer behaviour
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Magnusson, Peter
10
Westjohn, Stanford A.
8
Zdravkovic, Srdan
7
Jung, Hyeyoon
1
Ko, Eunju
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Moon, Byeong-joon
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Peng, Yi
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Peterson, Robert M.
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International marketing review
Journal of international marketing
9
International Marketing Review
3
International business review : the official journal of the European International Business Academy
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of the Academy of Marketing Science
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Creativity and innovation management
2
Handbook of research in international marketing
2
International journal of product development : IJPD
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and Innovation Management
1
Entrepreneurship in international marketing
1
International Business Review
1
International journal of innovation management
1
Involving customers in new service development
1
Journal of International Management
1
Journal of Product Innovation Management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Management and information technology after digital transformation
1
Management international review : mir ; journal of international business
1
Managing service quality : MSQ ; an international journal
1
Organizational Behavior and Human Decision Processes
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Series on Technology Management
1
Series on Technology Management Ser.
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Series on technology management
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The service industries journal
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Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
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ECONIS (ZBW)
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1
The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon
;
Magnusson, Peter
;
Peng, Yi
- In:
International marketing review
40
(
2023
)
6
,
pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
Country of origin research revisited: seeking new methods and variables
Ko, Eunju
(
ed.
);
Moon, Byeong-joon
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673978
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter
;
Peterson, Robert M.
;
Westjohn, Stanford A.
- In:
International marketing review
31
(
2014
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
Saved in:
6
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
8
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
Saved in:
9
"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
Saved in:
10
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
Saved in:
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