//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kategorienmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Category Management
11
Category management
11
Consumer behaviour
4
Konsumentenverhalten
4
USA
4
United States
4
Einzelhandel
3
Food retailing
3
Lebensmitteleinzelhandel
3
Retail assortment
3
Retail trade
3
Sortiment
3
Lieferantenmanagement
2
Sales promotion
2
Supplier relationship management
2
Theorie
2
Theory
2
Verkaufsförderung
2
category management
2
product assortment
2
Activity-based costing
1
Bayes-Statistik
1
Bayesian inference
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Competition
1
Consumer goods
1
Consumer products distribution
1
Deutschland
1
Distribution channel
1
Germany
1
Handelsmarke
1
Konsumgüter
1
Konsumgüterhandel
1
Ladengeschäft
1
Ladengestaltung
1
Lieferkette
1
Markenführung
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
8
German
3
Author
All
Stölzle, Wolfgang
2
Alan, Yasin
1
Arora, Neeraj
1
Balachander, S.
1
Bezawada, Ram
1
Castro, Iana A.
1
Dotson, Jeffrey P.
1
Ferraro, Rosellina
1
Gangwar, Manish
1
Gooner, Richard A.
1
Helm, Roland
1
Henderson, Ty
1
Hong, Sungtak
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Klock, Stephan
1
Kopalle, Praveen K.
1
Kurtuluş, Mümin
1
Misra, Kanishka
1
Morales, Andrea C.
1
Morgan, Neil A.
1
Nowlis, Stephen M.
1
Perreault, William D.
1
Placzek, Tina S.
1
Shankar, Venkatesh
1
Sucky, Eric
1
Vilcassim, Naufel
1
Voleti, Sudhir
1
Winer, Russell S.
1
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
The international review of retail, distribution and consumer research
7
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
2
Forschungsgruppe Konsum und Verhalten
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Göttinger handelswissenschaftliche Schriften : GHS
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
2
Jahrbuch Handelsmanagement
2
Journal of marketing management : MM
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
4
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
5
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
6
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
7
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
8
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
9
Prozesskostenbasierte Artikelbewertung zur Unterstützung des Sortimentsmanagements
Klock, Stephan
;
Sucky, Eric
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
4
,
pp. 386-408
Persistent link: https://www.econbiz.de/10003802093
Saved in:
10
Optimal Shelf Availability : Impulse für integrative Logistikkonzepte in Konsumgüter-Supply Chains
Stölzle, Wolfgang
;
Placzek, Tina S.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10003701318
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->