McGrath, Helen; O'Toole, Thomas; Canning, Louise - In: Journal of Business & Industrial Marketing 34 (2019) 7, pp. 1555-1569
entrepreneurial ventures. The authors present a conceptual model and definition of entrepreneurial coopetition, the latter being … explained as entrepreneurial involvement in simultaneous cooperative and competitive interactions with business network actors …-structured interviews, marketing materials, information available on websites and social media, as well as information contained in …