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~isPartOf:"Journal of Business Research"
~isPartOf:"Journal of strategic marketing"
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Journal of Business Research
Journal of strategic marketing
Journal of the Academy of Marketing Science
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Understanding motives of consumers who help
Oyedele, Adesegun
;
Simpson, Penny M.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 575-589
Persistent link: https://www.econbiz.de/10009533076
Saved in:
2
Understanding motives of consumers who help
Oyedele, Adesegun
;
Simpson, Penny M.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 575-590
Persistent link: https://www.econbiz.de/10009804390
Saved in:
3
Innovation orientation outcomes: The good and the bad
Simpson, Penny M.
;
Siguaw, Judy A.
;
Enz, Cathy A.
- In:
Journal of Business Research
59
(
2006
)
10-11
,
pp. 1133-1141
Persistent link: https://www.econbiz.de/10005473460
Saved in:
4
Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective
Siguaw, Judy A.
;
Baker, Thomas L.
;
Simpson, Penny M.
- In:
Journal of Business Research
56
(
2003
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10005466323
Saved in:
5
RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs
Baker, Thomas L.
;
Simpson, Penny M.
;
Siguaw, Judy A.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10006153001
Saved in:
6
Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects
Simpson, Penny M.
;
Horton, Steve
;
Brown, Gene
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
3
,
pp. 257-262
Persistent link: https://www.econbiz.de/10006153828
Saved in:
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