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~isPartOf:"Journal of business ethics : JOBE"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
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Marketing management
35
Marketingmanagement
35
Corporate Social Responsibility
17
Corporate social responsibility
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Business ethics
8
Unternehmensethik
8
Cause-Related Marketing
7
Cause-related marketing
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Marketing
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6
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Aufsatz in Zeitschrift
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Liu, Gordon
3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Kappel, Klemens
1
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1
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Journal of business ethics : JOBE
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
Business horizons
52
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International marketing review
45
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Games and economic behavior
40
International journal of production economics
40
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
39
Management decision : MD
37
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ECONIS (ZBW)
41
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1
CSR and customer value co-creation behavior : the moderation mechanisms of servant leadership and relationship marketing orientation
Luu Trong Tuan
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 379-398
Persistent link: https://www.econbiz.de/10011998563
Saved in:
2
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
3
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
4
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
5
Consumer participation in cause-related marketing : an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
6
The detrimental effect of cause-related marketing parodies
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
Saved in:
7
Unraveling the competence development of corporate social responsibility leaders : the importance of peer learning, learning goal orientation, and learning climate
Osagie, E. R.
;
Wesselink, R.
;
Runhaar, P.
;
Mulder, Martin
- In:
Journal of business ethics : JOBE
151
(
2018
)
4
,
pp. 891-906
Persistent link: https://www.econbiz.de/10011910947
Saved in:
8
Governance of mandated corporate social responsibility : evidence from Indian government-owned firms
Subramaniam, Nava
;
Kansal, Monika
;
Babu, Shekar
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 543-563
Persistent link: https://www.econbiz.de/10011755219
Saved in:
9
Company delistings from the UN global compact : limited business demand or domestic governance failure?
Knudsen, Jette Steen
- In:
Journal of business ethics : JOBE
103
(
2011
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10009376097
Saved in:
10
Market orientation and CSR : performance implications
Kiessling, Timothy S.
;
Isaksson, Lars
;
Yasar, Burze
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
Saved in:
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