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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Ko, Eunju"
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
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Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
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