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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Kumar, V."
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Beziehungsmarketing
3
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3
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2
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Kumar, V.
Ko, Eunju
8
Verhoef, Peter C.
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
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Harrigan, Paul
3
Hollebeek, Linda D.
3
Johnson, Lester W.
3
Kaltcheva, Velitchka D.
3
Keiningham, Timothy
3
Krafft, Manfred
3
Kukar-Kinney, Monika
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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
3
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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