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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketingmanagement"
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Marketingmanagement
Preismanagement
357
Pricing strategy
357
Theorie
149
Theory
149
Consumer behaviour
121
Konsumentenverhalten
121
Preisdifferenzierung
50
Price discrimination
50
pricing
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dynamic pricing
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Preis
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Game theory
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Spieltheorie
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revenue management
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Electronic Commerce
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price discrimination
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Raju, Jagmohan Singh
2
Sivakumar, K.
2
Agarwal, Manoj Kumar
1
Caldieraro, Fabio
1
Cao, Zixia
1
Chaney, Damien
1
Conner, Kathleen R.
1
Fraser, Cynthia
1
Gilkeson, James H.
1
Ginter, James L.
1
Jaikumar, Ramchandran
1
Kumar, Subodha
1
Leone, Robert P.
1
Lin, Pei-Chun
1
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1
Mehra, Amit
1
Mulhern, Francis J.
1
Niedrich, Ronald W.
1
Park, Chang Hee
1
Pei, Zhi
1
Raj, S. P.
1
Rangan, V. Kasturi
1
Reimers, Imke
1
Reynolds, Kristy E.
1
Rhee, Byong-Duk
1
Schmidt, Klaus M.
1
Selmi, Noureddine
1
Shen, Qiaowei
1
Spann, Martin
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
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1
Yan, Ruiliang
1
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of operational research : EJOR
4
International journal of industrial organization
4
Journal of retailing and consumer services
4
Lehrbuch
4
SpringerLink / Bücher
4
Journal of retailing
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
3
Entscheidungsunterstützung für ökonomische Probleme
2
Europäische Hochschulschriften / 5
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation in pricing : contemporary theories and best practices
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Report / Marketing Science Institute
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The Oxford handbook of the economics of networks
2
The Routledge companion to strategic marketing
2
The marketing review
2
Transportation research / E : an international journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Agribusiness : an internat. journal
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
BWL-Wissen zur Existenzgründung
1
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ECONIS (ZBW)
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1
The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Agarwal, Manoj Kumar
;
Ma, Zecong
;
Park, Chang Hee
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 844-857
Persistent link: https://www.econbiz.de/10013168472
Saved in:
2
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
3
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Selmi, Noureddine
;
Chaney, Damien
- In:
Journal of business research : JBR
89
(
2018
),
pp. 99-109
Persistent link: https://www.econbiz.de/10011881601
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
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