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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Swoboda, Bernhard
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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ECONIS (ZBW)
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How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
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