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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~person:"Brodie, Roderick J."
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Brodie, Roderick J.
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Journal of business research : JBR
Marketing theory
Managing service quality : MSQ ; an international journal
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Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
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Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
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