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~isPartOf:"Journal of business research : JBR"
~person:"Abosag, Ibrahim"
~subject:"Brand management"
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Journal of business research : JBR
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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