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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
3
Consumer behaviour
3
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3
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3
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2
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Aiello, Gaetano
Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
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3
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3
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Roy, Sanjit
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Mrad, Mona
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Orth, Ulrich R.
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Richard, Marie-Odile
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Sharifah Faridah Syed Alwi
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Solerio, Chiara
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Wang, Shuman
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Journal of business research : JBR
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ECONIS (ZBW)
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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