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~isPartOf:"Journal of business research : JBR"
~person:"Cunha, Marcus"
~subject:"Horizontal-vertical product attributes"
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The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Min, Dong-Jun
;
Cunha, Marcus
- In:
Journal of business research : JBR
97
(
2019
),
pp. 174-183
Persistent link: https://www.econbiz.de/10012002867
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