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~isPartOf:"Journal of business research : JBR"
~person:"Expúra, José"
~source:"econis"
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Compañía Cervecera de Nicaragua case studies (A) and (B) : branding and adaptive management
Expúra, José
;
Lesizza, Mateo
;
Rodríguez, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4477-4483
Persistent link: https://www.econbiz.de/10011554693
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