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~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~subject:"Brand management"
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Gierl, Heribert
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Journal of business research : JBR
Marketing : ZFP ; journal of research and management
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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