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~isPartOf:"Journal of business research : JBR"
~person:"Hajli, Nick"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Hajli, Nick
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Ko, Eunju
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
2
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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