//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Janakiraman, Narayan"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effectiveness"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Brand quality
1
Cue utilization
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Non profits
1
Product quality
1
Produktqualität
1
Psychology of advertising
1
Slogan recall
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Janakiraman, Narayan
Bigné Alcañiz, J. Enrique
1
Briggs, Elten
1
Kakaria, Shobhit
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Ruiz Mafe, Carla
1
Simonetti, Aline
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->