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~isPartOf:"Journal of business research : JBR"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
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Sharifah Faridah Syed Alwi
Kim, Kyung Hoon
4
Ko, Eunju
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Veloutsou, Cleopatra
4
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Andreini, Daniela
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Journal of business research : JBR
The international journal of bank marketing : IJBM
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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