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~isPartOf:"Journal of business research : JBR"
~subject:"Brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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International journal of hospitality management
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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