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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Customer integration"
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Search: "Customer relationship management"
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Subject
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Brand management
Customer integration
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Brand image
100
Markenimage
100
Social Web
91
Social web
91
Kundenintegration
82
Lieferantenmanagement
79
Supplier relationship management
79
Brand
70
Markenartikel
66
Internet marketing
65
Online-Marketing
65
Customer value
53
Kundenwert
53
Marketing management
45
Marketingmanagement
45
Innovation
44
Einzelhandel
43
Retail trade
43
Emotion
41
Beschwerdemanagement
38
Complaint management
38
Confidence
37
Vertrauen
37
Online retailing
36
Online-Handel
36
Social media
35
Loyalty
34
B-to-B-Marketing
33
Business-to-business marketing
33
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165
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189
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189
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189
Conference paper
2
Konferenzbeitrag
2
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English
189
Author
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Kim, Kyung Hoon
4
Ko, Eunju
4
Roy, Sanjit
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Pedeliento, Giuseppe
3
Zarantonello, Lia
3
Balaji, M. S.
2
Bazi, Saleh
2
Bose, Sunny
2
Brodie, Roderick J.
2
Cervera, Amparo
2
Chen, Qimei
2
Chung, Henry F. L.
2
Cossío-Silva, Francisco-José
2
Fetscherin, Marc
2
Gaganpreet Singh
2
Gorton, Matthew
2
Hajli, Nick
2
Ho, Mia Hsiao-Wen
2
Japutra, Arnold
2
Mahr, Dominik
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Morgan, Todd
2
Mrad, Mona
2
Naudé, Peter
2
Navarro, Susana
2
Okazaki, Shintaro
2
Orth, Ulrich R.
2
Papagiannidis, Savvas
2
Plangger, Kirk
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Rose, Gregory
2
Sharifah Faridah Syed Alwi
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
150
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of hospitality management
56
SpringerLink / Bücher
43
The journal of services marketing
38
Journal of service management
37
Journal of strategic marketing
37
Marketing intelligence & planning
33
Cogent business & management
32
Asia Pacific journal of marketing and logistics
29
Psychology & marketing
29
The journal of business & industrial marketing
29
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
28
International journal of contemporary hospitality management
27
Journal of hospitality marketing & management
26
The service industries journal
26
European journal of marketing : EJM
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of the Academy of Marketing Science
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of marketing management : MM
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel and tourism marketing
21
Tourism management : research, policies, practice
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Business horizons
18
European journal of marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Service business
17
The journal of consumer marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service research : JSR
15
Journal of service theory and practice : JSTP
15
Services marketing quarterly
15
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ECONIS (ZBW)
189
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1
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
2
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
7
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
8
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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