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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Customer satisfaction
136
Kundenzufriedenheit
136
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Brand image
100
Markenimage
100
Social Web
91
Social web
91
Customer integration
83
Kundenintegration
82
Lieferantenmanagement
79
Supplier relationship management
79
Brand
70
Markenartikel
66
Internet marketing
65
Online-Marketing
65
Customer value
53
Kundenwert
53
Marketing management
45
Marketingmanagement
45
Innovation
44
Einzelhandel
43
Retail trade
43
Emotion
41
Beschwerdemanagement
38
Complaint management
38
Confidence
37
Vertrauen
37
Online retailing
36
Online-Handel
36
Social media
35
Loyalty
34
B-to-B-Marketing
33
Business-to-business marketing
33
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Undetermined
299
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Article
359
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1
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Article in journal
359
Aufsatz in Zeitschrift
359
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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English
360
Author
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Balaji, M. S.
6
Roy, Sanjit
6
McLean, Graeme J.
5
Chebat, Jean-Charles
4
Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Filieri, Raffaele
3
Gupta, Suraksha
3
Harrigan, Paul
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Roy, Rajat
3
Sharma, Piyush
3
Wünderlich, Nancy V.
3
Zarantonello, Lia
3
Aksoy, Lerzan
2
Al-Nabhani, Khalid
2
Andreassen, Tor W.
2
Babin, Barry J.
2
Baker, Thomas L.
2
Barnes, Donald C.
2
Bazi, Saleh
2
Bose, Sunny
2
Cambra-Fierro, Jesús
2
Chan, Kimmy Wa
2
Chen, Pei-Chi
2
Chi, Nai-Wen
2
Ciuchita, Robert
2
Cossío-Silva, Francisco-José
2
Dahana, Wirawan Dony
2
Davvetas, Vasileios
2
Dawes, John
2
Diamantopoulos, Adamantios
2
Donthu, Naveen
2
Elayan, Suzanne
2
Evanschitzky, Heiner
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
466
International journal of hospitality management
167
The journal of services marketing
121
The journal of product & brand management
109
The journal of brand management : an international journal
93
Journal of hospitality marketing & management
78
Journal of the Academy of Marketing Science
78
Cogent business & management
76
Psychology & marketing
76
International journal of contemporary hospitality management
72
Asia Pacific journal of marketing and logistics
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of travel and tourism marketing
70
Journal of retailing
68
The service industries journal
67
Journal of strategic marketing
65
SpringerLink / Bücher
65
Marketing intelligence & planning
59
Journal of marketing
57
Journal of service management
57
European journal of marketing : EJM
55
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The international review of retail, distribution and consumer research
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
Service business
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Business horizons
36
Journal of promotion management : innovations in planning and applied research
36
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ECONIS (ZBW)
360
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
5
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
6
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
7
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
8
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
9
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
10
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
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