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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
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Search: "Customer relationship management"
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Brand management
Lieferantenmanagement
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Brand image
100
Markenimage
100
Social Web
91
Social web
91
Customer integration
83
Kundenintegration
82
Supplier relationship management
79
Brand
70
Markenartikel
66
Internet marketing
65
Online-Marketing
65
Customer value
53
Kundenwert
53
Marketing management
45
Marketingmanagement
45
Innovation
44
Einzelhandel
43
Retail trade
43
Emotion
41
Beschwerdemanagement
38
Complaint management
38
Confidence
37
Vertrauen
37
Online retailing
36
Online-Handel
36
Social media
35
Loyalty
34
B-to-B-Marketing
33
Business-to-business marketing
33
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206
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Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Naudé, Peter
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Zaefarian, Ghasem
3
Zarantonello, Lia
3
Balaji, M. S.
2
Bazi, Saleh
2
Bose, Sunny
2
Chang, Woojung
2
Ehret, Michael
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Gupta, Shivam
2
Hajli, Nick
2
Harrigan, Paul
2
Henneberg, Stephan
2
Hermes, Jan
2
Hogreve, Jens
2
Japutra, Arnold
2
Leischnig, Alexander
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mora Cortez, Roberto
2
Mousavi, Sahar
2
Mrad, Mona
2
Oghazi, Pejvak
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Sharifah Faridah Syed Alwi
2
Sharma, Piyush
2
So, Kevin Kam Fung
2
Solerio, Chiara
2
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
218
Journal of retailing and consumer services
114
The journal of business & industrial marketing
113
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
49
SpringerLink / Bücher
45
Journal of business-to-business marketing
40
Journal of strategic marketing
39
Journal of marketing
35
Journal of the Academy of Marketing Science
35
Marketing intelligence & planning
33
Asia Pacific journal of marketing and logistics
32
Cogent business & management
30
The journal of services marketing
30
Psychology & marketing
29
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of promotion management : innovations in planning and applied research
25
International journal of contemporary hospitality management
24
Gabler Edition Wissenschaft
23
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
23
The service industries journal
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Springer eBook Collection / Business and Economics
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of travel and tourism marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Business horizons
17
Journal of marketing management : MM
17
Services marketing quarterly
17
The international journal of bank marketing : IJBM
17
European journal of marketing
16
Journal of marketing analytics : JMA
16
Service business
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
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ECONIS (ZBW)
206
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1
Technology readiness of B2B firms and AI-based
customer
relationship
management
capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
2
The maturity of relationship management and firm performance : a step toward relationship management middle-range theory
Deszczyński, Bartosz
;
Beręsewicz, Maciej
- In:
Journal of business research : JBR
135
(
2021
),
pp. 358-372
Persistent link: https://www.econbiz.de/10012647878
Saved in:
3
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
4
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
Impact of socioeconomic values collaboration on performance in franchising
Dubey, Vivek Kumar
;
Matthes, Joseph M.
;
Saini, Amit
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014302533
Saved in:
9
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
10
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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