//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Brand image
100
Markenimage
100
Social Web
91
Social web
91
Customer integration
83
Kundenintegration
82
Lieferantenmanagement
79
Supplier relationship management
79
Brand
70
Markenartikel
66
Internet marketing
65
Online-Marketing
65
Customer value
53
Kundenwert
53
Marketing management
45
Marketingmanagement
45
Innovation
44
Einzelhandel
43
Retail trade
43
Emotion
41
Beschwerdemanagement
38
Complaint management
38
Confidence
37
Vertrauen
37
Online retailing
36
Online-Handel
36
Social media
35
Loyalty
34
B-to-B-Marketing
33
Business-to-business marketing
33
more ...
less ...
Online availability
All
Undetermined
115
Type of publication
All
Article
132
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Conference paper
2
Konferenzbeitrag
2
Language
All
English
132
Author
All
Kim, Kyung Hoon
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Zarantonello, Lia
3
Balaji, M. S.
2
Bazi, Saleh
2
Bose, Sunny
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Japutra, Arnold
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Sharifah Faridah Syed Alwi
2
Solerio, Chiara
2
Wang, Shuman
2
Abosag, Ibrahim
1
Agarwal, James
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akrout, Houcine
1
Alatalo, Sari
1
Albert, Noe͏̈l
1
Alden, Dana
1
Ali, Faizan
1
Allison, Lee
1
Aloini, Davide
1
Alvarez, Claudio
1
Anderski, Matthias
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
11
-
20
of
132
Sort
Relevance
Date (newest first)
Date (oldest first)
11
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
12
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
Saved in:
13
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
14
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
15
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
16
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
17
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
18
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
19
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
20
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->