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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
96
Business-to-business marketing
96
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
34
Beziehungsmarketing
33
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
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Selling
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Verkauf
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Digitale Plattform
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Markenführung
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B2B
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B2B marketing
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Brand image
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Markenimage
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Betriebliche Wertschöpfung
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Business-to-business
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Digitalisierung
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Digitization
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Innovation
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Internet marketing
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Online-Marketing
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Value creation
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Business network
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Customer satisfaction
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Customer value
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Kundenwert
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Allison, Lee
1
Baack, Daniel W.
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Chen, Weifeng
1
Ding, Yi
1
Díaz-Martín, Ana María
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Feng, Wenting
1
Flaherty, Karen E.
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Ghosh Dastidar, Ayan
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He, Xinming
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Henseler, Jörg
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Ke, Nianman
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Kristal, Samuel
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Kumar, Prashant
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LaPlaca, Peter
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Lin, Zhibin
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Matanda, Margaret J.
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1
Mora Cortez, Roberto
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Nyadzayo, Munyaradzi W.
1
Rajaguru, Rajesh
1
Rana, Nripendra P.
1
Río-Lanza, Ana Belén del
1
Santos Vijande, María Leticia
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Sarraf, Shagun
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Seyedghorban, Zahra
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Suárez-Álvarez, Leticia
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Tiwary, Nishant Kumar
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
SpringerLink / Bücher
11
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Innovative Markenführung und -implementierung
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection / Business and Economics
2
Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The marketing review
2
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business-to-business brand management : theory, research and executive case study exercises
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
DUV / Wirtschaftswissenschaft
1
Economic research
1
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ECONIS (ZBW)
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
4
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
5
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
6
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
7
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
8
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
9
Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra
;
Matanda, Margaret Jekanyika
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
Saved in:
10
The brand management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
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