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~isPartOf:"Journal of business research : JBR"
~subject:"Capability approach"
~subject:"Öffentlichkeitsarbeit"
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Capability approach
Öffentlichkeitsarbeit
Web 2.0 technologies
10
Web 2.0-Technologien
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Social Web
7
Social web
7
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3
Online-Marketing
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Journal of business research : JBR
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
Corporate communications : an international journal
3
Journal of communication management : an international journal
3
Kulturspezifik in der europäischen Wirtschaftskommunikation
3
SpringerLink / Bücher
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Management-Reihe Corporate Social Responsibility
2
PR-Praxis
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Quick Guide
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Routledge studies in rhetoric and communication
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A - N
1
A gower book
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
Accounting, auditing & accountability journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Beiträge zur Hochschulpolitik
1
Berkman Center Research Publication
1
Boston U. School of Management Research Paper
1
Business horizons
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Communicating corporate social responsibility : perspectives and practice
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Computational & mathematical organization theory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Design Management konkret
1
Die Betriebswirtschaft : DBW
1
Economics : digitale Ökonomie und struktureller Wandel
1
Erfurter Hefte zum angewandten Marketing
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Ethical practice of social media in public relations
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
EuroMed journal of business
1
FastBook : F
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1
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
2
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
3
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
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