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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
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Beziehungsmarketing
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Brand image
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Country development
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Swoboda, Bernhard
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Journal of business research : JBR
SpringerLink / Bücher
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European retail research
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Marketing : ZFP ; journal of research and management
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International business review : the official journal of the European International Business Academy
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International journal of retail & distribution management
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing und Innovation in disruptiven Zeiten
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Markteintrittsstrategien : Dynamik und Komplexität
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Strategic management : new rules for Old Europe
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Technology in society : an international journal
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Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
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2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
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