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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of service management"
~subject:"Machinery industry"
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Search: subject_exact:"Service-Dominant Logic"
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Machinery industry
Service-Dominant Logic
24
Service-dominant logic
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Betriebliche Wertschöpfung
15
Value creation
15
Customer integration
11
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11
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Journal of business-to-business marketing
Journal of service management
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ECONIS (ZBW)
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Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene
;
Parry, Glenn
;
Smith, Laura
;
Maull, Roger
; …
- In:
Journal of service management
23
(
2012
)
3
,
pp. 416-439
Persistent link: https://www.econbiz.de/10009619135
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2
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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