//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verpackungstechnik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Package design
3
Verpackungsgestaltung
3
Advertising
1
Consumer behaviour
1
Consumers
1
Experiment
1
Food
1
Japan
1
Kaufentscheidung
1
Konsumentenverhalten
1
Ladengestaltung
1
Lebensmittel
1
Markenführung
1
Narrative Methode
1
Narrative method
1
Perception
1
Product information
1
Produktinformation
1
Purchase decision
1
Store design
1
Verbraucher
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rompay, Thomas J. L. van
1
Veltkamp, Martijn
1
Published in...
All
Journal of consumer behaviour
Psychology & marketing
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van
;
Veltkamp, Martijn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->