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~isPartOf:"Journal of decision systems"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Viral marketing
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Virales Marketing
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diffusion models
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dual process theory
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Corral-Hermoso, José Antonio
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Higueras-Castillo, E.
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Journal of decision systems
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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The journal of product & brand management
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Discussion paper
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Discussion papers / CEPR
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Electronic commerce research
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Games and economic behavior
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International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
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New social consumer? : determining factors of Facebook commerce
Liébana-Cabanillas, Francisco
;
Corral-Hermoso, José …
- In:
Journal of decision systems
27
(
2018
)
4
,
pp. 213-237
Persistent link: https://www.econbiz.de/10012164223
Saved in:
2
Modelling the spread of negative word-of-mouth in online social networks
Stich, Lucas
;
Golla, Gerald
;
Nonopoulos, Alexandros
- In:
Journal of decision systems
23
(
2014
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10010370186
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