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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Electronic Commerce"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Consumer behaviour
300
Konsumentenverhalten
300
Internet marketing
108
Online-Marketing
108
Social Web
100
Social web
100
Online retailing
90
Online-Handel
90
Beziehungsmarketing
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Virales Marketing
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Markenführung
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Currim, Imran S.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Mintz, Ofer
2
Riquelme, Isabel P.
2
Román, Sergio
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Verhoef, Peter C.
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Alhouti, Sarah
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Balasubramanian, Siva Kumar
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Cuestas, Pedro J.
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Curth, Marcelo
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Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
157
Journal of business research : JBR
66
Electronic commerce research
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
SpringerLink / Bücher
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
49
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1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Driving e-commerce brand attachment through green packaging : an empirical investigation
Zhao, Xu
;
Pan, Cheng
;
Cai, Jingxuan
;
Luo, Xin
;
Wu, Jiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
3
,
pp. 178-198
Persistent link: https://www.econbiz.de/10012816198
Saved in:
4
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
5
Customer loyalty in the online context : understanding trust in different parties
Matos, Celso Augusto de
;
Curth, Marcelo
;
Garcia, …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 237-251
Persistent link: https://www.econbiz.de/10012404563
Saved in:
6
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
7
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
8
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
Saved in:
9
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
10
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
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