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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
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Brand extension
Konsumentenverhalten
Acceptance intention
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Activity theory
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Attitude toward the brand extension
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Augmented reality
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Beziehungsmarketing
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Brand attachment
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Brand equity
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Brand image
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Brand management
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Consumer behaviour
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Context facilitation
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Customer-brand relationships
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Markenführung
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Markentransfer
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Chen, Chieh-Fan
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Chiu, Chao-Min
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Huang, Hsin-Yi
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Weng, Yi-Chin
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Journal of electronic commerce research : JECR
International journal of product development : IJPD
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Journal of consumer behaviour
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
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Management decision : MD
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Marketing intelligence & planning
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Regional science & urban economics
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The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min
;
Huang, Hsin-Yi
;
Weng, Yi-Chin
;
Chen, …
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011669622
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