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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Consumer behaviour
575
Konsumentenverhalten
575
Fashion
133
Mode
133
Brand management
95
Markenführung
95
Brand image
93
Markenimage
93
Clothing
89
Bekleidung
88
Markenartikel
65
Bekleidungsindustrie
64
Clothing industry
64
USA
63
United States
62
Advertising effects
48
Beziehungsmarketing
48
Luxury goods
48
Luxusgüter
48
Relationship marketing
48
Werbewirkung
48
Textile distribution
41
Textilhandel
41
Online retailing
39
Online-Handel
39
Social Web
37
Social web
37
Frauen
35
Women
35
Emotion
34
Personality psychology
31
Persönlichkeitspsychologie
31
Internet marketing
30
Online-Marketing
30
Advertising
24
Customer satisfaction
24
E-commerce
24
Electronic Commerce
24
Kundenzufriedenheit
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65
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Ahuvia, Aaron
2
Bagozzi, Richard P.
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Batra, Rajeev
2
Gunasti, Kunter
2
Harradine, Rod
2
Kim, Jiyoung
2
Klink, Richard R.
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Laurent, Gilles
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Lee, Yuri
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2
Romaniuk, Jenni
2
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Siahtiri, Vida
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2
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1
Baghi, Ilaria
1
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1
Besharat, Ali
1
Bodapati, Anand
1
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1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Bucklin, Randolph E.
1
Casteran, Gauthier
1
Cheah, Isaac
1
Chen, Wei-Wei
1
Choi, Yun Jung
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Chong, Calvin
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Chrysochou, Polymeros
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Clark, Ronald A.
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1
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
65
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
5
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
8
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
9
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
10
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
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