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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
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Brand
Internet marketing
21
Online-Marketing
21
Consumer behaviour
15
Konsumentenverhalten
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Social Web
15
Social web
15
Fashion
14
Mode
14
Brand management
10
Markenführung
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7
Beziehungsmarketing
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Relationship marketing
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Viral marketing
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Virales Marketing
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Bekleidungsindustrie
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Brand image
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Clothing industry
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E-commerce
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Electronic Commerce
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Luxury goods
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Luxusgüter
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Markenimage
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Customer integration
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Textile distribution
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Choi, Yun Jung
1
Danbury, Annie
1
Geissinger, Andrea
1
Kanthavanich, Poramate
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Kim, Hyeonsoo
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Laurell, Christofer
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Journal of fashion marketing and management
Journal of business research : JBR
38
The journal of product & brand management
22
The journal of brand management : an international journal
16
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Business horizons
6
International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Cogent business & management
3
Critical explorations
3
European journal of marketing : EJM
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of global marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
2
EuroMed journal of business
2
European journal of marketing
2
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ECONIS (ZBW)
3
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1
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
2
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
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