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~isPartOf:"Journal of general management"
~person:"Wiedmann, Klaus-Peter"
~person:"Woodside, Arch G."
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Wiedmann, Klaus-Peter
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Journal of general management
Schriftenreihe Marketing, Management
18
Psychology & marketing
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Journal of business research : JBR
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Advances in culture, tourism and hospitality research
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The journal of brand management : an international journal
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Marketing : ZFP ; journal of research and management
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Australasian marketing journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Luxury marketing : a challenge for theory and practice
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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European journal of marketing : EJM
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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International journal of advertising : the quarterly review of marketing communications
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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