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~isPartOf:"Journal of global fashion marketing : JGfM"
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Fashion
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fashion marketing
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Chae, Heeju
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Fernández Pardo, Ana
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Ge, Baoru
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Kalbaska, Nadzeya
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Kim, Hye-yŏng
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Journal of global fashion marketing : JGfM
The journal of product & brand management
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
Asia Pacific journal of marketing and logistics
3
Journal of fashion marketing and management
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
International journal of advertising : the review of marketing communications
2
Building corporate identity, image and reputation in the digital era
1
Business & professional ethics journal
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International marketing review
1
Journal of African business
1
Journal of Business Research
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
Scientific Annals of Economics and Business
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ECONIS (ZBW)
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1
Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Fashion
marketing
in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
3
Optimize the online shopping title of men's plain-color shirts in e-commerce based on Kansei Engineering
Ge, Baoru
;
Shaari, Nazlina
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 226-242
Persistent link: https://www.econbiz.de/10014290814
Saved in:
4
New
fashion
marketing
& management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
5
Digital fashion : a systematic literature review. a perspective on marketing and communication
Noris, Alice
;
Nobile, Tekila Harley
;
Kalbaska, Nadzeya
; …
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012416244
Saved in:
6
Branded there, made here? : how country equity influences fashion product consumers in China
Shen, Dong
;
Liu, Feng
;
Richards, Joseph
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10012627129
Saved in:
7
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
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