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~isPartOf:"Journal of global marketing"
~subject:"animosity"
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Search: subject_exact:"Herkunftsbezeichnung"
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animosity
Designation of origin
31
Herkunftsbezeichnung
31
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
19
Markenimage
19
Brand management
11
Markenführung
11
Rules of origin
9
Ursprungsregeln
9
country of origin
9
International marketing
8
Internationales Marketing
8
National culture
8
Nationalkultur
8
Brand
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Markenartikel
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China
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Consumer ethnocentrism
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Country of origin
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Globalisierung
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Globalization
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India
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Indien
4
Product quality
4
Produktqualität
4
Advertising effects
3
Confidence
3
Country image
3
South Korea
3
Südkorea
3
Vertrauen
3
Werbewirkung
3
ethnocentrism
3
willingness to buy
3
Advertising
2
COO
2
Consumer boycott
2
Country-of-origin
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Undetermined
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Aashish, Kumar
2
Raman, Prashant
2
De Nisco, Alessandro
1
Massi, Marta
1
Papadopoulos, Nicolas G.
1
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Journal of global marketing
Journal of international marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
European Sport management quarterly : ESMQ
1
International journal of markets and business systems
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizations and markets in emerging economies
1
The service industries journal
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ECONIS (ZBW)
3
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
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