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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Research"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Research
Journal of retailing and consumer services
27
Journal of business research : JBR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel and tourism marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
Greatbanking : fraudulent charges to customer accounts
Uzzel, Jesse
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 329-332
Persistent link: https://www.econbiz.de/10011635699
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
5
The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011515067
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