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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management
Kundenservice
Beziehungsmarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
SpringerLink / Bücher
14
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
6
Innovatives Markenmanagement
3
International journal of contemporary hospitality management
3
International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of product & brand management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Gabler Edition Wissenschaft
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Gabler Research / Marken- und Produktmanagement
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International journal of economic research
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Journal of contemporary management : JMC
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Marken- und Produktmanagement
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Research
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Springer eBook Collection
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Strong brands, strong relationships
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The journal of brand management : an international journal
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Zukunft im Handel : Studien für die Praxis
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Advances in mergers and acquisitions
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Advertising and Consumer Psychology
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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Australasian marketing journal
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Benchmarking : an international journal
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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ECONIS (ZBW)
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
3
Greatbanking : fraudulent charges to customer accounts
Uzzel, Jesse
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
4
,
pp. 329-332
Persistent link: https://www.econbiz.de/10011635699
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
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