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~isPartOf:"Journal of historical research in marketing"
~person:"Pollay, Richard W."
~subject:"Advertising"
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Biographic and bibliographic recollections re : collections and contributions
Pollay, Richard W.
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 507-527
Persistent link: https://www.econbiz.de/10009407701
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