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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Virales Marketing
Consumer behaviour
535
Konsumentenverhalten
535
Customer satisfaction
105
Kundenzufriedenheit
105
Beziehungsmarketing
99
Relationship marketing
99
Dienstleistungsqualität
83
Service quality
83
Brand management
76
Hotel industry
76
Hotellerie
76
Markenführung
76
Brand image
73
Markenimage
73
Emotion
58
Gastronomie
57
Restaurant industry
57
Advertising effects
50
Werbewirkung
50
Brand
48
Markenartikel
48
Viral marketing
46
Internet marketing
36
Online-Marketing
36
Social Web
33
Social web
33
Beschwerdemanagement
31
Complaint management
31
USA
28
United States
28
Experiment
26
Online retailing
26
Online-Handel
26
Advertising
24
Werbung
24
Confidence
23
Theorie
23
Theory
23
Vertrauen
23
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46
Aufsatz in Zeitschrift
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English
46
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Mavondo, Felix
4
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Romero, Jaime
2
Saenger, Christina
2
Tang, Liang
2
Thomas, Veronica L.
2
Abubakar, Binta
1
Abulaiti, Gulimire
1
Ai, Jin
1
Anusree, M. R.
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Baloglu, Seyhmus
1
Barone, Michael J.
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Blut, Markus
1
Bosukonda, Narendra
1
Cadario, Romain
1
Casaló, Luis V.
1
Chen, Jie
1
Chi, Oscar Hengxuan
1
Choi, Jihee
1
Chou, Sheng-Fang
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
D'Mello, Jason
1
Datta, Biplab
1
Enkawa, Takao
1
Fan, Wenjian
1
Feit, Elea McDonnell
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Gabrielli, Veronica
1
Ghosh, Tathagata
1
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Journal of hospitality marketing & management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of travel and tourism marketing
27
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
46
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
4
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
5
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
6
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
7
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
Saved in:
8
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
9
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
10
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
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