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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Organizational research methods : ORM"
~subject:"Viral marketing"
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Viral marketing
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14
Data Mining
9
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9
text mining
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Bibliometrics
4
Bibliometrie
4
Virales Marketing
3
Artificial intelligence
2
Beziehungsmarketing
2
Classification
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Customer satisfaction
2
Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Künstliche Intelligenz
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Personalisierung
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machine learning
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Beschwerdemanagement
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Berezina, Katerina
1
Bilgihan, Anil
1
Calheiros, Ana Catarina
1
Cobanoglu, Cihan
1
Moro, Sérgio
1
Okumus, Fevzi
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Rita, Paulo
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Wu, Jie
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Journal of hospitality marketing & management
Organizational research methods : ORM
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of retailing and consumer services
3
Tourism management : research, policies, practice
3
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Decision support systems : DSS ; the international journal
1
Dissertationen der LMU
1
Electronic commerce research
1
Eurasian business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production research
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
1
Journal of vacation marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
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1
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
2
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina
;
Moro, Sérgio
;
Rita, Paulo
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
Saved in:
3
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
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