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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Search: "Customer relationship management"
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Beziehungsmarketing
Relationship marketing
306
Lieferantenmanagement
111
Supplier relationship management
111
Consumer behaviour
101
Konsumentenverhalten
101
Customer satisfaction
97
Kundenzufriedenheit
97
B-to-B-Marketing
85
Business-to-business marketing
85
Dienstleistungsqualität
66
Service quality
66
Hotel industry
39
Hotellerie
39
Brand management
32
Markenführung
32
Marketing management
31
Marketingmanagement
31
Confidence
29
Vertrauen
29
Salespeople
27
Verkaufspersonal
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Customer integration
26
Brand image
25
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25
Markenimage
25
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Social web
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Gastronomie
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Innovation
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Restaurant industry
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Betriebliche Wertschöpfung
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Value creation
21
Firm performance
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Unternehmenserfolg
17
Viral marketing
17
Virales Marketing
17
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Customer value
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Mavondo, Felix
5
Ramkissoon, Haywantee
5
Svensson, Göran
5
Tanford, Sarah
5
Dewnarain, Senika
3
Gil Saura, Irene
3
Han, Heesup
3
Jin, Naehyun Paul
3
Kim, Min-Seong
3
Kowalkowski, Christian
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Prentice, Catherine
3
Schwepker, Charles H. <Jr.>
3
Akhtar, Nadeem
2
Anaza, Nwamaka A.
2
Assaker, Guy
2
Ballantyne, David
2
Baloglu, Seyhmus
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Bilgihan, Anil
2
Bowden, Jana
2
Busser, James A.
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Drummond, Conor
2
Edvardsson, Bo
2
Goh, Ben
2
Huang, Ying
2
Høgevold, Nils
2
Itani, Omar S.
2
Kim, Mi Ran
2
Kim, Peter Beomcheol
2
Lacoste, Sylvie
2
Lim, Weng Marc
2
Lin, Ming-ji James
2
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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Journal of hospitality marketing & management
The journal of business & industrial marketing
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
306
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1
Artificial intelligence in
customer
relationship
management
: literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
2
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
5
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
8
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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