//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
Beziehungsmarketing
195
Relationship marketing
195
Consumer behaviour
95
Konsumentenverhalten
95
Customer satisfaction
53
Kundenzufriedenheit
53
Dienstleistungsqualität
50
Service quality
50
Internet marketing
31
Online-Marketing
31
Social Web
31
Customer value
25
Kundenwert
25
Customer integration
24
Kundenintegration
24
Dienstleistungssektor
23
Service industry
23
USA
19
United States
19
Brand management
18
Customer service
18
Kundenservice
18
Markenführung
18
Beschwerdemanagement
14
Complaint management
14
Services
14
Viral marketing
14
Virales Marketing
14
Brand image
13
Dienstleistung
13
Markenimage
13
Online retailing
13
Online-Handel
13
Dienstleistungsmarketing
12
Services marketing
12
Confidence
11
Emotion
11
Social media
11
Vertrauen
11
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
31
Author
All
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Malthouse, Edward C.
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Argyris, Young Anna
1
Bacile, Todd J.
1
Bolton, Ruth
1
Bone, Sterling A.
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Bügel, Marnix S.
1
Chan, Kimmy Wa
1
Chonko, Lawrence B.
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
1
Erz, Antonia
1
Fleck, João Pedro dos Santos
1
Fombelle, Paul W.
1
Friege, Christian
1
Garrod, Brian
1
Glynn, Mark S.
1
Götz, Oliver
1
Haenlein, Michael
1
Hamilton, Mitchell
1
Hammedi, Wafa
1
Hayes, Jameson L.
1
Hennig-Thurau, Thorsten
1
Johnen, Marius
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
9
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
10
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->