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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Brand management"
~subject:"Customer value"
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Search: "Customer relationship management"
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Brand management
Customer value
Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
29
Online-Marketing
29
Social Web
26
Social web
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Markenführung
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Kundenwert
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Brand image
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Markenimage
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Online retailing
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Online-Handel
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Social media
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Customer integration
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Datenschutz
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E-commerce
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28
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Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Gensler, Sonja
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kumar, V.
2
Labrecque, Lauren I.
2
Almeida, Stefânia Ordovás de
1
Bart, Yakov
1
Bonfrer, Andre
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Brodie, Roderick J.
1
Chang, Aihwa
1
Christensen, Anna-Bertha Heeris
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Cruz, Ryan E.
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Dalla Pozza, Ilaria
1
Dalmoro, Marlon
1
Drèze, Xavier
1
Eelen, Jiska
1
Eigenraam, Anniek W.
1
Erz, Antonia
1
Farace, Stefania
1
Fleck, João Pedro dos Santos
1
Glynn, Mark S.
1
Grisaffe, Douglas B.
1
Hamilton, Mitchell
1
Hoyer, Wayne D.
1
Hsieh, Sara H.
1
Johnen, Marius
1
Kaltcheva, Velitchka D.
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Kaplan, Andreas M.
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Khan, Tracy A.
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Kraume, Karsten
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Kroll, Eike Benjamin
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Kroschke, Mirja
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Kötterheinrich, Kim
1
Lam, Shun Yin
1
Lans, Ralf van der
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Leeflang, Peter
1
Leonhardt, James M.
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Lhoest-Snoeck, Sietske
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
175
Journal of retailing and consumer services
130
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
40
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
29
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Gabler Edition Wissenschaft
19
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Handbook of research on customer equity in marketing
14
Journal of marketing communications
14
Journal of marketing research : JMR
14
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ECONIS (ZBW)
28
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
5
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
6
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
7
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
8
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
9
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
10
Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
Saved in:
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