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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Preismanagement"
~subject:"Social Web"
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Preismanagement
Social Web
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Netzwerkökonomik
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Bruggen, Gerrit H. van
1
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Cho, Yung-jan
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Felten, Claudio
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Moch, Nicole
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of industrial organization
12
Journal of business research : JBR
10
CESifo working papers
8
International journal of production economics
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Discussion papers / CEPR
6
Economics letters
6
European journal of operational research : EJOR
6
Information systems research : ISR
6
Journal of management information systems : JMIS
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Working papers / TSE : WP
6
CORE discussion papers : DP
5
Electronic commerce research and applications
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of production research
5
NET Institute Working Paper
5
Internet policy review : journal on internet regulation
4
JRC digital economy working paper
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Operations research
4
Strategic management journal
4
Technological forecasting & social change : an international journal
4
Discussion paper / Centre for Economic Policy Research
3
Electronic commerce research
3
Faculty & research / Insead : working paper series
3
Journal of economics & management strategy : JEMS
3
Journal of marketing research : JMR
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Marketing science
3
The American economic review
3
The B.E. journal of economic analysis & policy
3
Working papers / BRIE
3
Business horizons
2
CSIO working papers
2
California management review
2
DICE discussion paper
2
Decision sciences
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Discussion paper / Institute of Social and Economic Research
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The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
3
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
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