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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Werbewirkung"
~type:"article"
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Werbewirkung
Data protection
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Datenschutz
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Consumer behaviour
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Internet marketing
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Relationship marketing
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Personality psychology
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Bott, Gregory J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Digital advertising : theory and research
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Review of industrial organization : RIO
2
Applied economics letters
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of economics and business research : IJEBR
1
International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of retail and distribution management
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Italian journal of marketing : ITJM
1
Journal of advertising research
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Journal of consumer marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of decision systems
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Journal of global marketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of service theory and practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Oeconomia Copernicana
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Strategic system assurance and business analytics
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
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