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~isPartOf:"Journal of international marketing"
~person:"Lee, Chun-ling"
~subject:"Ursprungsregeln"
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Ursprungsregeln
Auslandsinvestition
1
Brand image
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China
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Consumer behaviour
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Designation of origin
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Foreign investment
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Herkunftsbezeichnung
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Konsumentenverhalten
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Markenimage
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Multinationales Unternehmen
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Rules of origin
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Transnational corporation
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Welt
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consumer animosity
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country of brand
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country of origin
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country of ownership
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foreign entry mode
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Lee, Chun-ling
Diamantopoulos, Adamantios
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Du, Yunzhou
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Fong, Cher Min
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Journal of international marketing
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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