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~isPartOf:"Journal of international marketing"
~subject:"Brand"
~subject:"Ursprungsregeln"
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Brand
Ursprungsregeln
Designation of origin
19
Herkunftsbezeichnung
19
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
14
Markenimage
14
Brand management
8
Markenführung
8
country of origin
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Markenartikel
7
International marketing
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Internationales Marketing
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Rules of origin
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Emotion
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Multinationales Unternehmen
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National culture
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affinity
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animosity
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consumer animosity
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Brand extension
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Business cycle
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Climate change
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Diamantopoulos, Adamantios
4
Balabanis, George
2
Allman, Helena F.
1
Azzari, Vitor
1
Du, Yunzhou
1
Fenik, Anton P.
1
Fong, Cher Min
1
Guissoni, Leandro Angotti
1
Herz, Marc
1
Herz, Marc Florian
1
Hewett, Kelly
1
Koschate-Fischer, Nicole
1
Krishnan, Vijaykumar
1
Lee, Chun-ling
1
Magnusson, Peter
1
Morgan, Felicia N.
1
Oldenkotte, Katharina
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Westjohn, Stanford A.
1
Zambaldi, Felipe
1
Zdravkovic, Srdan
1
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Journal of international marketing
International marketing review
17
Journal of international consumer marketing
16
Journal of business research : JBR
14
Journal of global marketing
14
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of brand management : an international journal
7
Journal of retailing and consumer services
6
The journal of product & brand management
6
Journal of euromarketing
5
International journal of consumer studies
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business history
3
IDE discussion papers
3
Journal of Islamic marketing
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Journal of world trade : law, economic policy, public policy
3
Marketing letters : a journal of research in marketing
3
Revue d'économie régionale & urbaine : RERU
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
American journal of agricultural economics
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
2
Corporate reputation review : an international journal
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
Frontiers of business research in China : selected publications from Chinese universities
2
Indian journal of economics & business : IJEB
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
4
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
5
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
6
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
7
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
8
Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole
;
Diamantopoulos, Adamantios
; …
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
Saved in:
9
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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