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Journal of international marketing
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The Struggle Over Borders. Cosmopolitanism and Communitarianism
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ECONIS (ZBW)
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Consumer ethnocentrism, national identity, and consumer
cosmopolitanism
as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra
;
Žabkar, Vesna
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
Saved in:
3
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
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